Why Nintendo’s stock fell after the massive hype for the Switch debut

Last Thursday, Nintendo finally introduced its next dedicated gaming system. On Friday, the company’s stock price took a plunge.

But the market’s response to the Nintendo Switch, a hybrid home/portable console that will ship in March, is not due to a lack of excitement from consumers. The trailer for the Switch already has 18 million views. That makes it the most watched video on Nintendo’s YouTube account, and the clip is even approaching the 25 million views that the popular Pokémon Super Bowl ad received earlier this year. Consumers are showing a lot of interest in what Nintendo is doing with the Switch, and that’s a positive sign for the company’s chances to take a better chunk of the $99.6 billion gaming industry than it did with the Wii U.