Why mobile game developers need to lean into Q5 marketing … right now

This article is part of a Gaming Insights series presented by Meta.

Revenue soars over the holiday season — but the marketing opportunities don’t end when the holidays do. After the gifts are unwrapped and the Chinese takeout is demolished, consumers are back out there looking for post-holiday sales and discounts, returning those disappointing gifts, and buying themselves something nice with all the gift cards and cash in their pockets. In fact, a full 41% of holiday shoppers say their shopping continues past the season¹.