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Why Greycroft’s Jon Goldman invests in games, esports, AR, and VR

  • Posted byby Dean Takahashi
  • Updated
  • 12 min

Not many investors have the expertise to invest in the hit-or-miss video game business. But Jon Goldman has figured it out.

He is a venture partner at Greycroft, the early-stage venture capital firm in Los Angeles that has had big exits such as Maker Studios (bought by Disney), Buddy Media (bought by Salesforce.com), and Braintree (bought by PayPal). He has invested in numerous game companies through Greycroft, but he recently created a new way to invest on his own through the GC VR Gaming Tracker Fund.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.