Jesse Schell. CEO of Schell Games and professor of game design at Carnegie Mellon University.
Categories

Why game design guru Jesse Schell is diving into VR and AR

  • Posted byby Dean Takahashi
  • Updated
  • 8 min

Jesse Schell is a leader in the game industry, as the author of a book on game design and a professor at the Entertainment Technology Center at Carnegie Mellon University. But this academic is also the CEO of Schell Games, the Pittsburgh game design studio that focuses on “transformational games,” or those that seek to have some kind of impact.

And he is all-in on virtual reality and augmented reality games. In fact, Schell Games will publish four VR titles and three AR titles by the end of the year. The company is the creator of I Expect You To Die, the funny VR title being published for the Oculus Touch hand controller and Oculus Rift VR headset.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Next page
Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.