Why finding a publishing partner in Southeast Asia is like Tinder and marriage

SINGAPORE — Game development is a tough business, but finding the right publishing partner has a lot more in common with dating than anything else.

Developers need to treat finding a publisher like finding a spouse, according to Asiasoft Online international business boss Robin Ng. During a presentation at the Casual Connect conference in Singapore, NG explained that relationship between a publisher and a developer is a lot more intimate than something like a business and its customer. And he thinks that more studios will have success finding a publisher in the $99.6 billion global gaming industry if they stop thinking about it like shopping.