Why connected TV is relevant for game developers and marketers

Connected TV is slowly but steadily taking over the entire world of television. The term encompasses seven big internet-connected platforms — the plugins Roku, Amazon Fire, Android TV, and Apple TV, and the smart TVs, Samsung and Vizio. Right now, 54% of U.S. households are connected TV owners, and globally, 75.5% of all TV devices sold were smart in 2018. As consumers replace old TVs, odds are they’ll be bringing a smart TV into their homes.

“That means if you’re doing television and you’re not including connected TV, you’ll miss out on the majority of people in the U.S.,” says Gijsbert Pols, director of connected TV and new channels at the leading mobile marketing analytics company Adjust, during GamesBeat Summit 2022 this week.