Flying above the landscape in Halo: Infinite.
Flying above the landscape in Halo: Infinite.
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Why Blizzard veteran Paul Sams took the COO job at Certain Affinity

  • Posted byby Dean Takahashi
  • Updated
  • 15 min

Blizzard veteran Paul Sams recent became the president and chief operating officer at game studio Certain Affinity after serving a few years as a strategic adviser.

Sams is working with founder and CEO Max Hoberman, a former Bungie multiplayer and online lead who founded the Austin, Texas-based and Toronto-based company in 2006.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.