Matt Marshall of VentureBeat, Jesse Pujji of Ampush, and Peter Hamilton of HasOffers
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Why accurate ad measurement is critical to the growing mobile ecosystem

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Accurately measuring the effectiveness of mobile ads is the “circulatory system” that is critical to the health of the mobile ecosystem, but coming up with the right way to do that is easier said than done, according to mobile measurement experts who explored the topic today.

The talk was part of the opening session at VentureBeat’s Mobile Summit on Monday in Sausalito, Calif. Peter Hamilton, chief executive of Seattle-based mobile ad measurement firm HasOffers, said during the session that tracking ad performance is a necessary part of the industry, but the business is young compared to ad-tracking on the web and the rules aren’t always clear.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.