Ubisoft pulls into the Electronic Entertainment Expo in Los Angeles this year with some familiar names — and the promise of some surprises.
“The last three years in a row, at our press briefing, we’ve unveiled a major new game,” said Tony Key, the senior vice president of sales and marketing for the publishing and developing giant. “I think that people are expecting that from us now, and we know that they’re expecting that from us now, so we do our best to make sure that we have something fresh for every show, at every E3. For us, it’s a huge opportunity that we don’t want to miss.”

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