What the tech industry can learn from online game companies

Working for a company whose customer list is built around some of the leading brands in the mobile space, I didn’t think that it would be game companies that would provide the most valuable lessons for the broader mobile landscape.

But while working with our expanding list of companies across all verticals, I’ve also had the opportunity to engage with a number of game companies that have been using Srwve since the early days and continue to do so with success. What I’ve come to realize is that the way in which these game companies use mobile marketing can teach a lot to companies of all shapes and sizes.