What the high engagement numbers of FaZe, XSET, and PokiMane tell us about female influencers

You’ve probably heard of FaZe Clan, a mostly male gaming collective started in 2010. In the decade since, it’s transformed from a small group of friends playing Call of Duty into what’s essentially a media company of gaming influencers.

The New York Times recently published a piece about how FaZe president Greg Selkoe is leaving to start a new organization, dubbed XSET, focused on inclusivity and diversity — because right now many esports groups are male-centric. As FaZe chief executive Lee Trink told the Times, “When it comes to diversity in gaming, there certainly hasn’t been enough progress.”