What it takes to pitch a game

This started as a collection of random thoughts and answers to questions the Xsolla team and I frequently get about pitching and has ended up as an in-depth look at the process. Ultimately, the purpose of this piece is to provide some practical and applicable insights into the mind of an investor/publisher. This is done to enable you to better prepare your pitch and give you the best possible shot at getting money to work on your game. It is intended for developers who are just getting started and for those more experienced developers looking to further fortify their pitching skills with new nuggets of wisdom. I’ve found what’s old is new again, even in games.

So, where do you start?

I had trouble figuring out how to begin this article — ironic given the section title, huh? I realized that overstating the obvious was probably not a bad idea. Make something fun and special. Make something you’re passionate about because it’s a long, hard road to get funded. Temper that passion with feedback from friends, especially the kind that will be honest — even brutally so — when necessary.