Creativ has come up with a way to use LLMs for sentiment analysis for gaming brands.
Creativ has come up with a way to use LLMs for sentiment analysis for gaming brands.
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What game companies can learn from AI analysis of 1.5M gamer conversations | Creativ Company

Creativ Company is emerging today as a new kind of market intelligence company. It uses AI to do do sentiment analysis on 1.5 million conversations about the top game publishers and their titles.

This means that it uses AI to figure out what gamers think of 17 of the top game publishers — with the insights produced by machine learning. Creativ’s AI was able to analyze over 1.5 million online conversations across Reddit, YouTube, Discord and news articles over six months. It took about 10 days to do. The company went through about 9,300 sources of news and sentiment about the publishers of games. Then it did its analysis for the study, which covered the period from November 1, 2024, through the end of April, 2025.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.