Western Digital owns the SanDisk Professional and WD Black storage brands.

Western Digital drives storage with SanDisk Professional and WD Black brands

Western Digital is driving forward with both its new SanDisk Professional storage brand and its WD Black brand for gamers. And the big storage company is also plowing ahead with both flash memory (in the form of solid state drives, or SSDs) and hard disk drives as it seeks to lead in the storage business.

The growth of the flash chip market continues at a breakneck pace, but hard drives are growing at a fast pace as well, said Rob Soderbery, the executive vice president at Western Digital, in an interview with GamesBeat.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.