WeQ is

WeQ brings data science to mobile marketing with $50 million war chest

WeQ is debuting today as a mobile marketing startup focused on user acquisition and engagement services on a global scale. The company has more than $50 million in debt funding to fuel its growth and a team of more than 100.

A mobile adtech company based in Berlin and San Francisco, WeQ gets its name from a twist on IQ, shifting “I” culture to a collaborative “We” culture.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.