Weaning mobile game players off in-app purchases with effective D2C marketing

Mobile game companies have a new D2C opportunity in front of them, and it’s potentially huge. Plenty of game companies are already using social channels and engaging communities outside the game, and setting up a web shop to sell items doesn’t seem like a particularly great challenge. However, it’s far more complex than most developers realize.

At GamesBeat Next, Braden Steel, senior product marketing manager at FastSpring, spoke with Josh Burns, senior director of business development and partnerships at FunPlus and Justin Sacks, CEO at Nexus, about what it takes to set up a successful D2C strategy — and why it’s important developers understand what they’re getting into.