Wappier raises $4 million to power data visualization for apps and games

Mobile monetization gets harder and harder every year (heck, I’d bet this gets more difficult by the week in this ultra-competitive market). Companies have long been trying to solve this problem for studios and publishers, and the latest one to offer tools to help here is Wappier.

Wappier is a platform that uses AI models to predict consumer and user behavior, and it just raised $4 million in a seed round. Counterview Capital led this round, along with some funds from private and institutional investors. This capital injection will help Wappier plug away at its AI-powered revenue management and data visualization platform. The company says more than 80 apps and games use Wappier, such as NBA General Manager, Wizzo, and Fananees 2. It plans to expand into new markets with this funding as well.