Walmart is making progress with AR in retailing.
Walmart is making progress with AR in retailing.
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Walmart shows off its progress with augmented reality showrooms

Walmart showed off its use of augmented reality and artificial intelligence in its retail operations. It turns out that AR is leading to better digital sales and cool new applications that haven’t been done before.

The techniques include virtual try-on of outfits, virtual showroom experiences and digital twins, said Desirée Gosby, vice president of emerging technology at Walmart Global Tech, in an interview with VentureBeat.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.