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W3i rebrands as NativeX and launches native advertising

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

NativeX

W3i is rebranding itself as NativeX today and launching a new native advertising platform that it says will enable better monetization for mobile game and app developers. NativeX is also announcing it has added Electronic Arts founder Trip Hawkins as a senior advisor.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.