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VY Esports raises funding for esports brand matchmaking platform

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

VY Esports has raised a round of funding for an esports platform that automates and simplifies the process of getting brands to sponsor esports teams and events.

Santa Monica, California-based VY Esports wants to bridge the gap between brands and esports. It will do so by creating a platform where big brands can invest in advertising for multiple events or teams. Market researcher Newzoo estimates that esports will be a $1.5 billion market by 2020.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.