AlgoLift creates probabilistic attribution for ad campaigns.
AlgoLift creates probabilistic attribution for ad campaigns.
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Vungle acquires AlgoLift mobile ad marketing intelligence firm

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Vungle has acquired mobile ad marketing intelligence firm AlgoLift for an undisclosed price. The move is a confirmation of predicted consolidation in the mobile ad industry, which is facing uncertainty after Apple decided to limit targeted marketing in the name of user privacy.

San Francisco-based Vungle said the deal would give it contextual machine learning-powered recommendations so advertisers — including game developers and app makers — can maximize their return on advertising spend (ROAS) and lifetime user value (LTV).

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.