Vungle has acquired mobile ad marketing intelligence firm AlgoLift for an undisclosed price. The move is a confirmation of predicted consolidation in the mobile ad industry, which is facing uncertainty after Apple decided to limit targeted marketing in the name of user privacy.
San Francisco-based Vungle said the deal would give it contextual machine learning-powered recommendations so advertisers — including game developers and app makers — can maximize their return on advertising spend (ROAS) and lifetime user value (LTV).
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