VR/AR’s biggest obstacle: Lack of content

What was once nothing more than a pipe dream for science fiction enthusiasts is now a commercially released product, as virtual reality devices are readily available on the shelves of your local Best Buy. But it’s facing a new set of challenges as it strives for greater success in this highly competitive marketplace.

A new survey, created through a joint effort by Upload and Perkins Coie, sought to find out how the fledgeling VR scene felt about its own chances of achieving significant success. More than 650 respondents, ranging from entrepreneurs and technology industry executives to investors and consultants, were polled. Once their responses were tabulated the results were somewhat surprising.