VR Studio Squanchtendo comes from a ‘Rick and Morty’ creator and Gears of War dev

More video game-making talent is moving into full-time positions in the VR development.

Gears of War producer Tanya Watson and Rick and Morty co-creator Justin Roiland have formed the studio Squanchtendo to produce virtual reality experiences. The company hasn’t announced any active projects, but it promises to bring together “edgy” comedy and “refined” gameplay to produce content for VR. While devices like the Oculus Rift, HTC Vive, and Samsung Gear VR headsets are slowly building a market, analysts predict that virtual reality could turn into a $40 billion sector by 2020.