VR startup bets on bite-sized breaks from reality

When I think about the excitement around virtual reality, I sometimes imagine a large group of investors and designers leaping on a careening bandwagon in which the driver has been shot and the brakes have come loose.

Don’t get me wrong — all of the money and creativity leaping into the medium is a good thing. But people seem to still be feeling out how to both monetize the experience, and figuring out what those experiences should be.