Vorhaus Advisors

Vorhaus Advisors: 63% of gamers want virtual goods with real-world value

Sixty-three percent of gamers say they would spend more if virtual goods had real-world value,and could be traded or sold. And 64% say they would also play more often. This is all according to a survey by digital media consulting firm Vorhaus Advisors. This suggests players could have real demand for games that adopt blockchain, the secure and transparent decentralized ledger technology, that enables virtual items to be tied to real-world goods.

Blockchain-based items can be uniquely identified and verified, allowing people to take them outside of a game to other virtual worlds or perhaps cash them out. Blockchain games produced a lot of hype, but they have been slow to impact the larger mass market for games. Overall, the report said that people are interested in developers enabling players to make money from the exchange of virtual goods inside games.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.