Omni One treadmill for the home.

Virtuix will return to home VR market with Omni One treadmill

When virtual reality took off more slowly than expected in 2016, Virtuix pivoted with its Omni Arena 360-degree treadmills for VR, taking them into theme parks and VR arcades. But now that the pandemic has hobbled those attractions, Virtuix is returning to the home VR market with the launch of its new Omni One treadmill, debuting in the second half of 2021.

That double pivot hasn’t been easy for the Austin, Texas-based company, but CEO Jan Goetgeluk said in an interview with GamesBeat that he has been encouraged by VR’s steady growth in the entertainment market. He said he’s also glad Virtuix has had time to come up with a full consumer solution.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.