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Viewers engage with ads in VR much more than in mobile or desktop apps

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Making money in virtual reality isn’t easy in these early days of the medium. But Immersv, which has built a VR marketing platform, has some promising early results that show engagement with VR ads is much higher than on mobile or desktop.

Emeryville, Calif.-based Immersv has a platform that tracks whether someone is viewing a particular ad embedded within a virtual reality experience. It found that click-through rates, or more correctly “gaze-through rates,” (GTR) are nearly 30 percent on Immersv’s platform, compared to industry averages of 1 percent for mobile and 0.4 percent for desktop, according to the Innovid 2016 Global Video Benchmarks.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.