Viewers engage with ads in VR much more than in mobile or desktop apps

Making money in virtual reality isn’t easy in these early days of the medium. But Immersv, which has built a VR marketing platform, has some promising early results that show engagement with VR ads is much higher than on mobile or desktop.

Emeryville, Calif.-based Immersv has a platform that tracks whether someone is viewing a particular ad embedded within a virtual reality experience. It found that click-through rates, or more correctly “gaze-through rates,” (GTR) are nearly 30 percent on Immersv’s platform, compared to industry averages of 1 percent for mobile and 0.4 percent for desktop, according to the Innovid 2016 Global Video Benchmarks.