This chart shows how long mobile game players stay when obtained through video, social, in-app, and non-video ads.

Posted inin Business

Video ads keep mobile gamers playing longer, AppsFlyer finds

Posted byby GamesBeat
May 21, 2015
Updated June 18, 2025
2 min

Android players stick with their games for a shorter period of time than those on iOS, and video ads are the best way to attract people who will play longer on mobile platforms, AppsFlyer said in a new report.

The mobile market research company released its first Gaming Ad Network Performance Index today, covering over 50 million paid installs of hundreds of gaming apps, running campaigns on hundreds of ad network partners.

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