Verve Group finds new ways to advertise to gamers

Advertising was, at one point, pretty straightforward. For a time in our history, everyone watched TV. You’d pay some folks to make you an ad. Then you’d pay another group to play that ad on “Must See TV.” Those days, however, are fading fast.

Then came the world of CTV, or connected TV. Now, a large portion of the world watches TV via connected devices like Roku, AppleTV or from a SmartTV. These services, of course, sell ad time, but how do you know you’re reaching your target audience? The Verve Group has an answer for that.