VR gets 3D product placement thanks to Vertebrae’s new SDK

As more people buy virtual reality hardware, advertising on those headsets is becoming more viable. And that’s where Vertebrae wants to step in and help out developers.

Vertebrae has rolled out the 1.0 version of its SDK that enables studios to drag and drop various types of ads into VR and AR worlds. While you might think that a pop-up commercial in your VR experience would distract you even more than they do on a computer, Vertebrae claims that it is building a number of products that won’t disrupt people’s immersion. This comes after the company raised $10 million in September.