Valve makes it more difficult for devs to manipulate Steam

Steam’s marketplace has so many games that it’s difficult for any one to get a lot of attention. Valve Software, which owns and operates the platform, is always working on news ways to address this problem. Some creators, however, have found their own creative and sometimes underhanded ways of improving their visibility. One of these methods includes frequently changing the release date for a game to ensure it keeps floating up in Steam’s Popular Upcoming list. But now, however, it appears that Valve has done something to address that issue.

In a post on the Steam sub-forum on Reddit, a user with the handle “HeadlessIvan” posted a screenshot from the developer backend on Valve’s service. The image includes a warning from Steam that developers will need to contact Valve to change their release date on the platform.