Valve launches Steam Labs to publicly prototype new store features

Discovering games on the Steam store is difficult. Valve Software, which owns and operates Steam, has provided a number of tools to better empower customers to find what they like. But developers releases thousands of games on the platform each year, and that’s overwhelming for most people. Now, Valve is hoping to find new ways to combat that through the launch of its Steam Labs tool.

Valve is always developing new ideas for Steam, but it wants to get more user feedback. This will help it get info about what is working. It will, of course, also show customers and game creators that Valve is re-investing in its massive game-distribution service. Steam Labs is live now, and you can begin experimenting with one of three “active experiments” immediately.