Valve gives control of sales on Steam to developers

A Steam sale can now happen at any time … even when you least expect it.

Valve, the company that owns and operates Steam, is turning over the power to discount games to individual developers. Studios can now cut the price of their products as much as they want and whenever they choose. Previously, game makers had to consult with Valve to determine when a discount would occur. Steam sales are one of the important methods that help developers make a lot of money selling PC games.