The Ganek Immersive Studio will be led by USC School of Cinematic Arts professor Candace
The Ganek Immersive Studio will be led by USC School of Cinematic Arts professor Candace
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USC film school gets immersive storytelling studio

  • Posted byby Dean Takahashi
  • Updated
  • 8 min

Virtual reality and augmented reality are getting some recognition as a new medium with the opening of a new studio at the University of Southern California.

The Ganek Immersive Studio was made possible with a gift from David and Danielle Ganek, through the Ganek Family Foundation. It is a first-of-its-kind immersive studio aimed at fostering the next generation of storytellers using cutting-edge technology.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.