Usain Bolt is the front man for Step App.
Usain Bolt is the front man for Step App.
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Usain Bolt helps launch ‘move-to-earn’ NFT fitness platform Step App

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Step App is launching a private beta of its fitness metaverse platform with eight-time Olympic gold medalist Usain Bolt.

Bolt is the face of a new “move-to-earn” brand that is aiming to become a gamified metaverse with items for sale such as digital sneakers based on non-fungible tokens (NFTs). In that way, Step App seems to check off a lot of the buzzwords of our time.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.