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Upsight sells its PlayHaven ad network to digital marketer Science Inc.

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

In a bid to focus its business, Upsight has sold its PlayHaven ad network to digital marketer Science Inc. Terms of the deal weren’t disclosed. But from what we’ve been able to discern, the deal is an interesting case study in whether a business should be vertical, where it owns everything it needs, or is horizontal, where if focuses on a piece of the business and then partners with others who provide the rest.

For Upsight, which recently combined two companies in a vertical move, the sale of the ad network represents a shift toward becoming more horizontal.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.