Upland is selling virtual land based on real-world properties.
Upland is selling virtual land based on real-world properties.
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Upland raises $18M at $300M valuation for NFT-based virtual real estate game

  • Posted byby Dean Takahashi
  • Updated
  • 6 min

Upland has raised $18 million at a $300 million valuation for its nonfungible token (NFT) virtual real estate game, which is kind of like a real world version of Monopoly.

Palo Alto, California-based Upland (whose official name is Uplandme.Inc.) describes itself as having one of the fastest-growing metaverses on the blockchain that is mapped to the real world. It overlays virtual digital ownership on the real world, so you could own your house in the physical world or own it in the virtual world. Better yet, you could own San Francisco City Hall in the virtual world.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.