Unity's Supersonic is making A/B testing more accurate.
Unity's Supersonic is making A/B testing more accurate.
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Unity’s Supersonic rolls out more accurate A/B testing

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Supersonic, a division of Unity, has announced enhancements to its platform to equip game developers with better A/B testing.

A/B testing lets game devs experiment with player preferences in terms of features in a game. The changes enable insights and more precise decision-making capabilities regarding a games’ growth.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.