Game engine maker Unity announced that BMW Group has selected Unity Asset Manager to power its groundbreaking 3D asset management platform, 3D Mine.
Today is the day after Epic Games’ State of Unreal, the event from Unity’s arch rival, and so of course Unity has its own competing press release today.
This solution marks a significant step in the premium automotive manufacturer’s digital transformation, enabling faster and seamless collaboration, stronger security, and more efficient operations across teams at scale, Unity said.
BMW is using Unity’s cloud-based platform to tackle long-standing challenges in managing vast 3D asset libraries, including version control issues, inconsistent file formats, and collaboration hurdles. Unity Asset Manager simplifies and centralizes this process, giving BMW the tools to scale content creation and innovation across departments.
“We’re proud to support BMW Group’s push toward a smarter, more connected future,” said Alex Blum,
COO at Unity, in a statement. “With Unity Asset Manager, BMW Group’s teams can now work in sync on
a single source of truth for 3D assets, all while maintaining enterprise-grade security and unlocking new
efficiencies. Together, we’re driving innovation, reinforcing BMW Group’s leadership as a trailblazer in
automotive digital transformation.”
Unity’s broader ecosystem also supports advanced visualization and real-time collaboration, enhancing workflows across BMW Group’s design, engineering, and marketing functions. Built on a scalable architecture, 3D Mine is designed to grow with the needs of BMW Group’s global operations, helping
deliver consistent value across teams and regions.