Unity and Snap are partnering on ads and tech.
Unity and Snap are partnering on ads and tech.
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Unity teams up with Snap to extend the reach of its ads and game engine

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Game engine maker Unity has teamed up with Snap to extend the reach of its ads and technology platform.

The deal will extend the reach of Unity’s Ads supply to Snapchat advertisers, and it brings Snap technology to game developers through Snap Kit tools. It’s another sign that gaming is more mainstream today than ever and part of a shared social consumer experiences.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.