Unity and Insomniac Events are teaming up on digital concerts.
Unity and Insomniac Events are teaming up on digital concerts.
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Unity partners with Insomniac Events on immersive concerts

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Unity has partnered with live music company Insomniac Events to create interactive and immersive online concerts.

Under the partnership, Unity’s team is helping to Insomniac Events create a persistent world, or metaverse, the universe of virtual worlds that are all interconnected, like in novels such as Snow Crash and Ready Player One. 

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.