Unity wants to take indie games to the next level with a growth program.
Unity wants to take indie games to the next level with a growth program.
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Unity targets indie game developers with new growth program

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Unity is launching its Game Growth Program to help indie game developers accelerate adoption of their games. Through this program, Unity will use its resources to help developers grow downloads and revenues, addressing the key problem of getting lost in a crowd of games.

Getting users to discover free-to-play mobile games and apps is tough on platforms like iOS, which has more than 1.7 million games and apps. That means advertising — through platforms such as Unity Ads — plays a big role in drawing attention to games. As part of its user-acquisition and marketing program, Unity will offer tech resources and funding for user acquisition to help scale indie games.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.