Game engine maker Unity has acquired RestAR, a Tel Aviv-based computer vision and deep learning company that enables fashion brands, online retailers, and marketers to scan and render physical consumer products in high-quality 3D, using only a mobile device.
This acquisition is coming on the heels of the launch of Unity Forma, a new tool that enables marketers to create and publish interactive experiences from 3D data. RestAR will enable marketers to generate a digital twin of any product or object in 3D. The deal is one among many for Unity, which is competing with Epic Games, the maker of the Unreal Engine, for talent related to digital entertainment, games, and digital commerce.
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