John Riccitiello, CEO of Unity.
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Unity emphasizes quality over quantity in latest game engine improvements

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Unity CEO John Riccitiello said at a developer event that the company reaches billions of players through its game engine customers, who generate billions of dollars in revenue from games based on Unity’s game development engine.

But at an event tonight, Unity focused on quality, rather just the quantity, of games that are built on its platform. That’s part of a deliberate effort to climb up the game developer food chain in the competition with game engine rivals.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.