Unity Technologies is trying to turn itself into the lingua franca of game development by introducing Unity Cloud, a suite of online services designed to help mobile-game developers acquire new players, promote their games, and monetize their products.
Shadowgun: Dead Zone
The San Francisco-based company also said it has started a publishing program to showcase the best mobile titles authored with Unity’s products. The first few in that program are Roadhouse Interactive’s fast-paced FRS SkiCross and Black Tower’s action role-playing game Archangel. Unity also released tools to expand from its established 3D game engine to a new 2D version so that it can reach more casual gamers who like simpler two-dimensional art styles.
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Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.
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