Unity buys Game’s Multiplay game server hosting business for $25.2 million

Unity Technologies has bought the game server hosting Multiplay Digital division of United Kingdom retailer Game Digital for $25.2 million. The deal is part of the company’s ambition to be more than a game engine maker and to provide all sorts of services. In this case, it offloads game server hosting for multiplayer games for publishers and developers, so they can focus on developing a game and not managing online services.

Multiplay supports server hosting for games such as Titanfall 2, Day Z, Rocket League, and Rust.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.