Heroes Charge artwork, which looks a lot like another game.
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Ucool to launch Super Bowl ad for Heroes Charge mobile game

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Ucool is taking the crazy step of advertising its Heroes Charge mobile game on television during the Super Bowl.

The move is the company’s second rare big bet on the mass market reach of television, but it’s also another sign that mobile gaming is growing up. Ucool believes that its previous TV ad campaign worked so well at getting new users for the fantasy role-playing game that it is following up with the Super Bowl ad.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.