Ubisoft’s The Division spent more on ads than any other game in March

Game brands continued ramping down in March, with the industry spending an estimated $35.7 million on 20,541 airings of 92 commercial spots. It’s down nearly $2 million from their total spend in February. Thirty brands stuck mostly with their tried-and-true creative, with less than one-third of the aired ads debuting for the first time in March.

GamesBeat has partnered with iSpot.tv, which measures TV advertising in real-time, to bring you a monthly report on how gaming brands are spending and which are generating the most digital response. The results below are for the five top-spending gaming industry brands during March.