Just Dance Now. Notice the smartphone controllers.
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Ubisoft's Just Dance Now can pack as many as 20,000 smartphone dancers in one game

LOS ANGELES — Imagine a dancing game that can pack 20,000 dancers waving around their smartphones in a single match. That’s what you’re going to get with Ubisoft’s mobile game Just Dance Now.

The new dance title represents the first time that Ubisoft has taken its console franchise to smartphones. The French game publisher announced the title at the Electronic Entertainment Expo (E3), but we’ve got more details from an in-depth press briefing by Jason Altman, executive producer of the series, which has sold more than 50 million units.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.