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Ubisoft extends partnership with Anzu for in-game ads

  • Posted byby Rachel Kaser
  • Updated
  • 1 min

Ubisoft and Anzu announced today they are extending their partnership. The two companies say they have found success with their ads in games like Trackmania and Growtopia.

Anzu designed its in-game ads to appear more organic to users. In Trackmania, for example, they appear as billboards around the titular tracks. Anzu partnered with brands like Samsung, Microsoft, and Vodafone on these ads.

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Written by

Rachel Kaser

Rachel Kaser is a gaming and technology writer for from Dallas, Texas. She's been in the games industry since 2013, writing for various publications, and currently covers news for GamesBeat. Her favorite game is Bayonetta.